This is some pretty sick stuff. On September 7, 1964, a commercial aired (only once) in the United States. The commercial showed a little girl picking daisy petals, while counting from 1 to 9 (she gets some of the numbers wong). When she reached nine, a male voice comes in counting down from 9 to 1 for an ICBM launch.
After that, we see a huge nuclear explosion. As the firestorm rages, a voiceover from Johnson states, "These are the stakes! To make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die." Another voiceover (sportscaster Chris Schenkel) then says, "Vote for President Johnson on November 3. The stakes are too high for you to stay home."
The ad was designed to capitalize on comments made by Republican presidential candidate Barry Goldwater about the possibility of using nuclear weapons in Vietnam. The Johnson campaign attempted to portray Goldwater as a dangerous warmonger who would needlessly, and recklessly, escalate the conflict in Vietnam.
Click here to watch the advertisment.
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