Madonna has become so nuts for coconut water that she recently invested about $1.5 million in one of the leading makers of the drink, which has taken Hollywood and The Big Apple by storm, the New York Post reports.
Her manager Guy Oseary told On the Money in an exclusive interview last week that the superstar decided to invest after she learned about the product from a September story in The Post.
Oseary is also investing seven figures in the company, New York-based Vita Coco, and has rounded up pals like actors Mathew McConaughey and Demi Moore, and the Red Hot Chili Peppers' Anthony Kiedis, who are making smaller, but "significant investments."
Madonna, who Oseary said started drinking coconut water on her world tour last year, doesn't look like she is going to be a passive investor - she's already lobbing some business ideas at company founder Michael Kirban. For example, she thinks it would be a marketing winner if the company made coconut-water popsicles.
Madonna is so enthusiastic about coconut water that she drank fresh juice daily on the overseas leg of the Sticky & Sweet tour. There is also talk that she might make a follow-up investment.
Oseary said he and Madonna were attracted to the financial side of the business because it is vertically integrated - they own their own factories - and because they are independent. "The fact that they are saying no to everyone who wants them is pretty cool," he said. "You want to go to the party that no one else is invited to."
From the New York Post.
2 reacties:
Go for Madonna! Supporting Vita Coco, a local company, and putting her money behind them. This drink sounds great and I can't wait to try Madonna's favorite coconut water, Vita Coco. She is so on top of the healthiest ideas!
That was a very smart decision. Coconut water tastes great and is so healthy, I'm glad we are going to see more of Vita Coco in the market soon!
Post a Comment