Fashion targets breast cancer

Kylie along with Sienna Miller and Claudia Schiffer are to be the faces of Fashion Targets Breast Cancer 2010.

The groundbreaking campaign from UK charity Breakthrough Breast Cancer features a series of sensational new images, shot by world renowned photographer Mario Testino, depicting the famous ambassadors appearing naked, wrapped in a striking silk sheet emblazoned with the iconic 'target' logo.

Fashion Targets Breast Cancer was established in 1994 by Ralph Lauren after his friend and Fashion Editor of the Washington Post, Nina Hyde died of breast cancer, and was the fashion industry's response to the devastating impact of the disease.

Since the launch of FTBC in the UK in 1996, it has raised over £10.5 million for Breakthrough Breast Cancer's groundbreaking research, campaigning and education work.

Since its inception as a T-shirt campaign, FTBC has successfully evolved into a collection of Fashion Targets product lines from leading retailers and designers.

This year's supporting retailers include: M&S, River Island, Warehouse, Topshop, Coast, Laura Ashley, my-wardrobe.com, Whistles, Superdry and Melissa Odabash.

All the items will be available to buy from 29th March 2010, both in-store and online with no less than 30% of the price of each item going directly to Breakthrough Breast Cancer.