Thursday, December 08, 2011

Fear and undue stress

The Advertising Standards Authority (ASA) in the U.K. has banned the Final Destination 5 poster because they claim it is upsetting children.

According to the ASA, the poster image "was likely to catch the attention of children, especially because it was shown on a poster on the Underground, where it was an untargeted medium." The ASA also said that the image "was likely to cause fear and undue distress to children."

Warner Bros tried to argue that the shattered skull was a "fantasy image" and that the poster "accurately reflected the content of the film in an appropriate manner without causing excessive fear or distress," but in the end they lost the battle.

By the way, I loved the movie!

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