Saturday, February 04, 2012

Lovable, likable, honest and funny

Hate group OneMillionMoms is challenging J.C. Penney's effort to reshape its identity. The retailer is pinning its hopes in part on an ad campaign that features high-profile lesbian entertainer Ellen DeGeneres. .C. Penney Co. has hired open lesbian Ellen DeGeneres as its spokesperson. The comedian and talk-show host is slated to appear in five commercials in an ad campaign starting this spring. Ron Johnson, new CEO at J.C. Penney, explained to The Associated Press why his company is going with DeGeneres.

"I think Ellen is someone we all trust," he said. "She's lovable, likable, honest and funny -- but at her soul, we trust her."

JCP's president went a step further. "We share the same fundamental values as Ellen ... [W]e couldn't think of a better partner to help us put the fun back into the retail experience," stated Michael Francis.

But Monica Cole, director of hate group American Family Association's advocacy group, tells OneNewsNow the campaign might backfire since only an estimated 1.7 percent of the population is homosexual.

"Yes, DeGeneres is not a true representation of the type of families that shop at their store," says Cole. "And they're going to be gaining a very small percentage of liberal customers. This will not satisfy or offset their loss in sales. They will be losing more than they'll be gaining."

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