Wednesday, February 01, 2012

Nightlife exchange

The second chapter of the ongoing Madonna and Smirnoff partnership begins this Sunday, February 5 with the appearance of Lil Buck, the winner of the Smirnoff Nightlife Exchange Project Dance Competition, as he joins The Material Girl's dance ensemble at the Bridgestone Super Bowl Halftime Show, the company announced today.

For Smirnoff and its parent company Diageo this is the first of several ongoing high profile activities between the world's No. 1 artist and the world's No. 1 vodka.

The Smirnoff Nightlife Exchange Project - launched in 2010 --searched for the world's best new dancer among tens of thousands of entries through a global dance competition. The final dance-off competition took place at the historic Roseland Ballroom in New York City where Madonna and her choreographers selected Memphis native Lil Buck as the winner from 10 global finalists. Lil Buck's prize included an opportunity to join Madonna's dance crew.

"Joining Madonna's dance crew has been a dream come true. I have already learnt so much and cannot thank Smirnoff enough for this life-changing opportunity," commented Lil Buck.

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